Candlemaking for Fun & Profit by Michelle Espino

Author:Michelle Espino [Espino, Michelle]
Language: eng
Format: epub
ISBN: 978-0-307-75708-1
Publisher: Potter/TenSpeed/Harmony
Published: 2010-11-23T16:00:00+00:00

Mail Order

Specialty items such as handcrafted candles are great products for mail order, but marketing by direct mail requires either developing advertisements for magazines or marketing materials for direct mailings. Before you attempt this costly method of selling, research the industry thoroughly and learn how to advertise effectively through display and classified ads. Read about how to develop good-looking marketing materials to mail to potential customers and present buyers. The easiest way to sell by mail is to simply encourage follow-up mail-order sales from craft fair shoppers and other customers. You can solicit candle orders through brochures, full-color flyers, and catalogs distributed at shows. Mail order is best suited to the organized crafter who pays attention to details and works well with paperwork and deadlines. You’ll definitely want to use a personal computer to keep track of your bookkeeping if you plan to get serious about this kind of selling.

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